Forget plug-ins, try Adobe Experience Manager
We use it to manage the web page content of almost 4 different enterprises. We use it to create, edit, arrange, organize and redistribute …
Overview
What is Adobe Experience Manager?
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and…
Recent Reviews
How Adobe Experience Manager Differs From Its Competitors
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Popular Features
- Role-based user permissions (38)8.484%
- Mobile optimization / responsive design (35)7.878%
- Page templates (37)7.676%
- Bulk management (36)7.272%
Reviewer Pros & Cons
Sr. Software Developer
Grazitti Interactive (Information Services, 1001-5000 employees)
Video Reviews
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Adobe Experience Manager User Review | Near Perfect Maintaining Sites
10:40
Adobe Experience Manager Review | Quick Implementation that Saves Time
05:23
Enables People to Create - Adobe Experience Manager User Review
04:59
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What is Adobe Experience Manager?
Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.
Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.
Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.
Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.
Adobe Experience Manager Videos
Adobe Experience Manager Competitors
Adobe Experience Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.
Salesforce CMS, Acquia Digital Experience Platform, and Contentful are common alternatives for Adobe Experience Manager.
Reviewers rate Role-based user permissions highest, with a score of 8.4.
The most common users of Adobe Experience Manager are from Enterprises (1,001+ employees).
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October 27, 2023
Forget plug-ins, try Adobe Experience Manager
Score 9 out of 10
Vetted Review
Verified User
We use it to manage the web page content of almost 4 different enterprises. We use it to create, edit, arrange, organize and redistribute content to all the world. It means we create content yin local and foreign language. Knowledge content, news content and events content. We also manage assets like banners, logos, photographs, pdf files and more.
- site map display
- Arrange content using tags
- Editing web pages
- Asset administration during creation of pages
- Load times for components on creation
- More column control
- Open to HTML edition
September 12, 2023
Adobe Experience Manager Review
We use it to support our websites, as right now what we're using it for is our public websites. It hosts all of our public sites, if you're looking out at like anthem.com, elancehealth.com, and carelon.com, it's our public presence, so it allows our authors to be able to author content quickly and get it out to production. It allows us to get quick speed to market for any of the changes we need it to get out there. Also, there is another part of the company that also uses it for EAP, messaging, and campaigns. We also use different parts for other branches of it like Adobe Target and Adobe Analytics. So we use it to get more information about how the product's actually being used, and how the sites are being used to make sure that we get the best information out there for the customer.
- It does allow us to stand up a website relatively quickly.
- It allows us to componentize different parts. When we are trying to get to production, we can segment out the development from the authorship. If we want to have development go all the way through in a dark release, we can do that separately and then have that ready for the authors, and then the authors can pick up the components and create the pages and release those at any time. So they're able to do a lot more independently without needing a lot of development support. Depending on what they're trying to put in production, it reduces their dependency on engineering, so it makes it so it's a lot easier for them to get things out into production quickly. Also, it allows the authors to be able to push their content into production anytime and then they can author it and they feel like they have a lot more power that they didn't have before. We're also creating templates and websites that they can actually get more messages out there quickly to the consumers so that we can like, let's say we wanted to create a marketing site with flexible phone numbers. They could get that out quickly, get the message, get the campaign with little to no engineering support. There might be some but it's less than it was with the other heavy lifting we've had with other content management systems.
- One of the problems that we particularly have and would love to see a lot of improvements with is the we use cloud manager for deployments. Specifically with the managed services, we have a lot of issues with the fact that it is one pipe and one pipeline. So if we do a deployment, we have one thing at a time and you have to wait for one batch and one deployment to go through. So typically if you push one thing through the stage, you have to wait and then it goes to prime, and then if you have another batch that you need to send up, you usually typically have about an hour or four hours wait while everybody's doing validation and then it has to go to production. So we need to find a way to either have multi pipes or multi-stage ability to be able to get more things staged or ready to go or be able to have a better deployment mechanism to get things into production because that wait time and that it's just the cycle is just hard.
September 11, 2023
Adobe Experience Manager Review
We use it to manage websites for 70-plus hotel properties. Our stakeholders submit tickets, we use it in conjunction with Workfront, and then our team implements changes on the website. We use the DAM for images. We use content fragments to control different sections of the website. So it's basically a website manager for a big enterprise website of more than 70 properties.
- It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
- So for us we have to make changes and have our developers tweak things. So our instance of Adobe Experience Manager is not out of the box, so it ends up that we have multiple versions out there, and so it doesn't streamline as effectively for us. If I was giving advice to somebody, I'd say stick to the pure vanilla AEM as much as possible, and don't let yourself get pulled into these extraneous requests to do something different, because then that ends up breaking. What is the benefit of using Adobe products is that they all fit together seamlessly and then change in one place can happen across the board. So it was partially our implementation and not having a strong enough "no" to stakeholders who wanted to individualize or make changes.
September 11, 2023
Adobe Experience Manager Review
It is one of our customer-facing channels. We essentially use that as our acquisition channel for our customers to come in and go through an application process and apply for a product that we provide. That's essentially our main platform of engagement for acquiring new customers.
- It is able to support our incoming volume. We're one of the largest in what we do in the country, and we've not had any issues in terms of how it performs, or how it scales our customers coming in. It's a fairly stable platform. It is also a very intuitive platform in us being able to give our business users the ability to come make changes and request additions without going through a huge lift in getting those requests implemented. It has also been a very developer-friendly platform for my team to be able to develop, adapt, and build. We're also expanding on being able to use AEM both as a pure content management solution and also as a headless content solution. So that way we are trying to build a unified content platform that would allow us to create, publish, and manage content across channels from one place. So it's fairly intuitive that way. It's fairly scalable. Obviously, the modern tooling helps, but overall I think it's been a good experience.
- It's still, at the end of the day, a very traditional platform in by that we mean it's a bulk air platform. There are too many components, which means a lot more operating costs in terms of manageability and things like that. We have tried to streamline that as much as we can, but the multiple components still exist. If anything, Adobe could kind of think about that a little bit to maybe decouple some of those and make them a more slimmer platform. I think that would help. I think that a lot of customers are still in the traditional environment and as we ourselves are looking to move to the cloud, I think some of that will get taken care of, but I think that's one area where it would help if Adobe can put some thoughts into that.
September 11, 2023
Adobe Experience Manager Review
It helps the customers get a great customer experience and digital experience, and the website built by Adobe Experience Manager is great. It helps content authors quickly build the content, publish it immediately, which will be available on the site within half an hour maximum. Additionally, it has seamless integration with the different products that help to have one enterprise cloud solution, and there we can have customer journey tracking as well as personalization and even content management. Great content management. So that's a reason it's a great product.
- Authoring experience and digital asset management are great, which is very important for the content management system. It has a lot of integrations. Adobe is always evolving this product, so that is really appreciated. It has various connectors, which can be customized based on your requirements.
- I would say there are some products called the customer experience product called Adobe Experience Cloud. And when Adobe Experience Cloud has asset cloud, asset Cloud does not have a great integration with the AEM, so they have to improve that one. Obviously.
September 11, 2023
Adobe Experience Manager Review
We have close to thousands of web pages. When we create content templates for each of those pages, the majority of those pages fall into 14 to 16 components. The business will give the content writings to the authors, and then they'll publish those pages using those components. For business problems, we need a management system to host our Juniper website. So AEM is like a CMS platform where we can launch and publish Juniper content for the customers. Where the customers can see all the things we do, the product information, customer case studies, and a lot more information we put up.
- The integration between Adobe Target and Adobe Experience Manager was seamless. We have a seamless integration from the AEM to Target and that will help provide personalization to the users. Better personalization can be done from the AEM to Adobe Target.
- So far I don't have any pain points actually. As of now, we are only using the main site. We are planning to bring other sub domains into AEM. So as of now, there is no pain points as such.
September 11, 2023
Adobe Experience Manager Review
In my current organization it plays a key role. Most of our customer-facing web applications are deployed on Adobe Experience Manager. So it's our go-to platform for all our external-facing websites. The healthcare industry includes several key web-facing features like finding a doctor and our patients and other audiences come to our sites and book their appointments for care. And we also have to host kidhealth.org. So that is the number one kid health-related, pediatric-related health content site in the US. That's hosted on Adobe Experience Manager and that's a big success story with Adobe as well. We are moving to the cloud, and that's an ongoing project now. So we are completely going to cloud very live soon.
- I've been involved with this product right from the days as a developer myself. I worked with other content management systems before started working on Adobe Experience Manager. I think the key advantage of using AEM is really how well it integrates with the ecosystem of the marketing stack. I don't think there's any other product out there in the industry that can beat that. It truly becomes that core pillar around that marketing stack in the industry. It's easy to deploy sites, the total cost of ownership that I think definitely was resolved by going to cloud. You can definitely say that. You can really do a lot of cool things there. There's absolutely nothing you can't do on AEM, I can say that.
- It's a well-engineered product, so it's supported and powered by open-source stack like Apache Sling, OS G, and all that stuff. That definitely gives it the edge on the performance side.
- I think some of the key things that can be done better is today we have more point solutions for different things like personalization. We have Adobe Target and for email marketing, we have Adobe Campaign Marketer and all that kind of stuff. But truly I have worked both as an implementation partner for Adobe as well as now I'm a client of Adobe. Being in both those shoes, I can say that we can do a lot better in terms of beefing up the capabilities of AEM, bringing personalization and search and content search experience closer together. It would definitely put Adobe Experience Manager in a different league if we can bring all those personalization capabilities together. I think initially the content management systems, the market was mostly meant to serve static sites. It never matured into that full-scale content personalization being married together. I think that's one area where if those integrations rather than being point solutions, if those capabilities can be made more native to AEM, I think it would definitely be a big sell for a lot of customers.
September 11, 2023
Adobe Experience Manager Review
I don't really use it in my organization, I use it in other people's organizations, so I'm on the development side, architectural side, so I configure, develop, build. I don't actually use it to author the site itself but I empower other people to do that for themselves.
- It enables people to create their own branding, their own messaging across the site, multilingual, multinational, while maintaining their brand ensuring that it's compliant with not only their brand, but also their legal necessities. And spin it up very quickly
- It's hard to say off the top of my head. Like I come across issues almost on a daily basis. But they're small things. There are things that would make my life easier as a developer, right? If certain configurations maybe were a little more intuitive or automated. But I also think that it's improving a tremendous amount and we just went live with am as a cloud service customer on like, just this past week and it was one of the smoothest goli I've ever had. So I think it's, it's come a very long way.
September 11, 2023
Adobe Experience Manager Review
So for Canadian Tire Financial Services, we use Adobe Experience Manager for all of our online offerings, so our banking portal, our credit card applications, and our landing pages for social and paid search. A generic non-authenticated, non-banking portal website with all our card comparison options and stuff like that. So basically any content that's online for us is on AEM.
- N/A
- Our current challenge right now is moving to the React tech stack. So all of our developers have been working on that and there's been a decent amount of friction with it. But that's just any sort of new tech stack happening that's going to happen. So it was to be expected.
- Another con is just simply having that non-agile development requirement to be like, "Hey, we wanna see this happen. Okay, now we've got to wait six weeks for that to get deployed to production." But again, that's the sort of thing that just is a normal part of doing business with development.
September 11, 2023
Adobe Experience Manager Review
The main use case scenario is to create a very user-friendly drag and drop interface to build and maintain websites so that a non-technical, non like software focused user, someone that has like a marketing degree can maintain an operating large scale enterprise website with like minimal involvement. so I'm there to build custom components, custom features any kind of like optimizations that, or any sort of like improvements that I get under the hood to kind of improve services so then someone can come in and say, we need a new page, we have new product. And all they need to know is what that new page should look like and what the product should be. And that's all the experience they'll need and everything else should just work. and they can deploy that out to multiple languages, multiple different countries. it can do translation, it can do all that sort of things for you automatically. so you can maintain and operate this giant scale site with a smaller core team of individuals.
- I think some of the strengths really are that kind of ease of use of drag and drop. Once you have a developer come in and really customize the application to like what a client specifications are after that point you really can lay back on the development work and really rely almost entirely on the, what Adobe calls the authors to actually build and maintain these websites. And they really have thought of a lot of those edge cases where things can break. So everything is kind of, I don't wanna say idiot proof because authors are smart but it's made in a way that you can't really make things too wrong and that in with whatever you're building, it's always up to the brand standards. It's up to the accessibility standards. So whatever they're building is ADA compliant and things like that. So everything that you're doing is still maintaining a proper website, which under the hood websites are incredibly complicated involved so many different technologies. So to be able to simplify all of that to a user is incredibly powerful.
- From my personal experience as a developer, I think Adobe has a lot of work to do with their documentation. certain things they're very strong and they're very like they detail things out great. Other things that haven't been updated since like 2018 don't work anymore and it requires a lot of trial and error to actually figure out what needs to happen. A lot of the time you rely on other AEM developers inside in the inside the community forums that basically have to say, these instructions don't work, has anyone actually gotten this to work? And other people that have done the work and figured out how it actually works have kind of filled in those gaps. So it's great that those exist but it would be great if those holes never existed in the first place and Adobe's documentation really just was robust enough and didn't have typos and really got refined more frequently.
- So from my experience, that's definitely where I think Adobe could really improve the work experience because it shortens development time, it makes my work a lot easier, which means I can deliver things way faster and things move a lot quicker because I hate having to say I'm doing it the way Adobe says I should do it, but it doesn't work still so I need to figure out what's wrong. that's not a fun thing to have to talk to a client about because then they get confused and are confused why Adobe isn't working the way it should be. it just creates kind of some tighter timelines and things.
September 11, 2023
Adobe Experience Manager Review
I primarily use it for design purposes. So it's uploading all the different assets, managing the assets that are on the platform itself and just making sure everything is all consistent throughout all the different touch points that we use that we have with our consumer.
- Definitely with like asset management, it's really nice being able to upload things and have it in different renditions across the entire board. also I think it's very beneficial that we can all communicate on one platform and it's useful for the design team, web design team, content managers, and everyone to be on one area and go through the entire process together.
- I think a lot of the things are gonna be addressed now, like with the launch. I think it's like a firefly that's coming up that seems very beneficial, especially for the design team where it's like we're trying to create all these different assets and bring it into one area for people to use in multiple different areas. I think, and pretty much that I don't really have anything too negative to say about it because it's a very like uniform and unique experience overall and it's very easy for us to use.
September 07, 2023
Adobe Experience Manager Review
Everyday use, we get web content requests, go to the simple pages, update it. Another one: he announcements that we have, so different segmentations to apply on the segments to filter out the users who can see those spotlights. Upload the images, assets that we have.
What business problems? With the touch UI, it's easier to see things much cleaner, simpler. I guess more like very little things. I would say on the classic UI you can see what's active and what's not, but on the touch UI, you have to go into it and see which one is active, just like little things.
What business problems? With the touch UI, it's easier to see things much cleaner, simpler. I guess more like very little things. I would say on the classic UI you can see what's active and what's not, but on the touch UI, you have to go into it and see which one is active, just like little things.
- All the workflows that we built, it was very easy to do. That helps it a lot.
- It's easier for us users to work on it, go into it, and start using it. It just makes this process a lot simpler. And even for other people who have to approve, it makes it much simpler for them. So simplicity, accessibility.
- I think it goes back to what I said on the classic UI. There's stuff like the segmentation or the tools because I know there are other areas you can click on. On the front, when you land on the page, the front of the page would be easier to see. Sometimes I have to use segmentation. I have to go to classic UI, put it on there, and then after that, so it takes a little bit longer to process and even apply it. So it's really back and forth. But other than that, that's the only thing I can just ask for room improvement.
September 06, 2023
Adobe Experience Manager Review
We use a lot of the Adobe stack from our producers, which are our sales drivers. So producers use Marketo. A lot of the design and communications and marketing teams use things from InDesign, After Effects, and Adobe Workfront. We're using all of these things and there's all kinds of assets upon assets upon assets and documents and deliverables. We use it to tame the beast, wrangle all the work in, and corral everything in one place. That makes things super easy too for our designers working within InDesign. We can use AEM to corral pieces, whatever it might be, whether it's contracts or photos or logos, whatever the case may be, whatever kind of asset they need, we can load them up with it. So they have everything they need to actually focus on designing, which is their job. So it makes life easy. It kind of cuts away the distractions and clutter and puts everything in one place.
- Having one centralized repository area for our design team to go. It's also great for those who are a little less tech-savvy and all the inputs and outputs. So when a request comes in, we're collecting everything we need to begin the work, but we can also use it to update. As the job changes or as the scope changes, we can be more dynamic and agile. So the pro is that we can, again, have one standardized place to keep everything, so it doesn't really matter who's looking for it, they can find it.
- I can't really think of anything. I actually was a bit overwhelmed when I first started using it because I think a lot of people feel the pain of another system. But again, they all talk to and work so well together that it's kind of hard to find anything to crash on.
April 07, 2023
Why you need Adobe Experience Manager in your life
Within my organization, we heavily utilize AEM as our sole content manager of choice to support our SaaS solution site. We needed a dynamic way to provide an in-depth customer journey for our salesforce products. Our team was focused on the implementation of digital roadmaps within marketing technologies to support revenue and ROMI goals. Our goal is to make our site a lead generation machine, and thanks to AEM we are able publish and display content to our customers swiftly allowing us to go to market at a faster rate. We support multiple business units and subject areas. In regards to AEM's multi-site capabilities, it has granted my team the ability to setup sites and configurations in half the time in comparison to other content management systems used.
- Cross-collaboration within the system allows my team to store and share assets across multiple sites/templates with ease.
- Dynamic display of content
- Easy to use user-interface
- The ability to create multiple paths and organize folder structure
- Integrations allowed with other marketing applications
- In current implementation it would be nice to have the ability to create simple isos-graphic animations out of the box.
- Timeline feature for AEM Sites versioning tends to move at a snails pace
I'm the product owner for Adobe Experience Manager Sites for our organization. I work with a team of developers to implement new features, custom implementations for our needs, bug fixes, etc. - to make the product more aligned with the needs of the business, stakeholders, and users. We use Adobe Experience Manager sites to power all of our websites with both out of the box and custom code/uses. Our use case includes some content that is mostly static and many more dynamic uses for areas of the business that are constantly changing and updating (IE, hospitality products like shows and restaurants).
- Ability to customize the platform for business and stakeholder needs
- Easily handles lots of content
- Upload, storage, organization, and serving of image and videos via the DAM
- Manage multiple sites and styles of sites with a single application
- Site speed and performance can be impacted when using GraphQL for headless applications
- Adobe Experience Manager is difficult to learn for new users, and is often a burden to train users when authoring is delegated to property teams with high turnover
- Updating content is more difficult when using content fragments, as content needs to be updated in multiple areas
March 23, 2023
Adobe Experience Manager review
All our digital properties are on Adobe Experience Manager for our corporate site and logged in portals.
- Governance
- Touch UI
- Experience Fragments
- Time to stand up new sites
- Time to create new components
September 22, 2022
Adobe Experience Manager - All in One Package.
Used AEM to build client websites, and it is super convenient and interesting working on AEM to build user imaginations into reality; the user interface and user experience with AEM are on another level. AEM increased engagement on one of our community websites which played a vital role while increasing the page visits; as it's cloud-based, we never have a think about working on different locations, and it's super easy to deal with multiple instances.
- Community Forums.
- Asset Management.
- Drag-drop widgets.
- Managing Customisations.
- Custom UI/UX management.
- Custom code implementation on specific pages without increasing load.
- Platform dependent website development.
September 16, 2022
AEM delivers on value to the enterprise
- headless content delivery
- fast form creation and movement of data
- AI for asset tagging which makes finding assets easy for any type of user
- direct integration with Adobe Workfront for the content supply chain
- time to deploy
September 16, 2022
Fantastic once set up
Adobe Experience Manager module approach essentially allows us to pick a tailored solution to displaying our content online, with native integrations with both Adobe Analytics and Adobe Target, which are key products to our digital strategy. Setup is slightly more complicated and involved when compared to other more open platforms but it certainly delivers to expectation set by an enterprise level solution.
- Adobe Analytics integration
- Adobe Target intervention
- Adobe Launch works perfectly alongside it
- Not a big enough online community
- Minimal open development support
- Very complicated documentation
We have an in-house development team that develops custom implementations of Adobe Experience Manager for our clients. It is one of many CMSs our company works with to support our customers.
- Adobe Experience Manager's biggest strength is allowing marketing departments at our clients to build out their website with minimal tech involvement (once implementation is in place.) Marketing folks can create pages and arrange pieces on the page to build out a very professional and complex design without requiring a developer to deploy the update.
- Adobe Experience Manager is built on various open source platforms that make it possible to extend functionality in a lot of complex ways.
- Adobe Experience Manager also does a good job integrating with many of Adobe's other marketing products, which many clients find useful.
- I've found that Adobe Experience Manager isn't quite as stable as I'd expect an enterprise piece of software to be. There are a few out of the box components that are finnicky/fragile.
- Supposedly this has been improved in the latest release (6.0), but up until 5.6.1 there were no true coding standards, so business logic could be found scattered all over in scriptlets and servlets. The scriplets would be part JSTL/Expression Language, part scriplet code. This is kind of a nitpick, but as a developer it definitely has an impact.
February 04, 2022
Adobe Experience Manager (AEM) Review
Adobe Experience Manager (AEM) is what we use to control many of our marketing campaigns org-wide, and is crucial to our overall corporate marketing strategy and initiatives. It is largely where we house a lot of the content used in these campaigns and target activities and allows us to stay extremely well organized, as well as enabling us to creating a lot of our pages for our users which holds this content.
- The obvious main benefit is how well it integrates with other adobe products, such as Adobe Target, Adobe Analytics, etc.
- Like many of Adobe's products, AEM is constantly adapting and updating. These updates can - at times - be cumbersome with other products in my humble opinion due to superfluous changes that do not add any concrete value, rather change the aesthetics of the product; however, with AEM these updates are often helpful, and the coinciding communication is also very well received.
- The drag/drop sort of 'GUI' interface is nice and has a lower learning curve than some other products.
- Templates can be a little more tricky to create/edit without a certain level of technical acumen.
- AEM, not unlike Target, AAM, Adobe Analytics, and most adobe products in this space, is no stranger to its fair share of glitches/outages/downtime, which can at times lead to needing to contact Adobe support, which is the last thing you want to do.
- In accordance with their support, the documentation for AEM is pretty spotty; much of it can be either a) hard to find or b) well out of date, or both.
February 04, 2022
Best in Class Content Management System
[Adobe Experience Manager] is the new website CMS at our organization. It is mostly being used by the development teams at the moment as we roll out the new platform. Eventually, end-users will be able to author content and publish pages directly.
- Scalability
- Deep integrations with the larger Adobe Marketing ecosystem
- Best in class digital experience
- High learning curve for development
- Used by marketers but requires high engineering resources to develop
February 04, 2022
Very versatile, use it for almost any purpose!
Currently our company has branches worldwide, in over 100 countries. The purpose for our use of Adobe Experience Manager is connecting employees from different countries, no matter the language barrier. Each country has their own set up where the language can be chosen accordingly. All employee information can be input, stored and updated when required. Although it is not widely used for the purpose which my company uses it for, it is very beneficial for us. I assist the main administrator with the responsibility of updating content for our employees, and where necessary, potential clients.
- Freedom to customize and manage our environment.
- Right choice for our multi-language, multi-site implementation.
- Issues while dealing with Excel format documents.
- Scheduled page updates can sometimes be unreliable.
February 02, 2022
Give your content a break
I have used AEM across 2 client projects. Once it was pitched against Sitecore as a platform, and the second client used it as a CSM platform of choice integrating it with Adobe Campaign.
- I love the native integration with Adobe Campaign that it has
- Email template/page design functionality
- Ability to pull through personalisation fields and blocks into AEM
- Headless content capability
- I find AEM to be quite click-heavy. Moving from area to area requires 'layering multiple sub-menus to reach the end goal
- Naming convention or navigational logic could be improved. For big corp clients, there will be thousands of pages, assets, forms to navigate through, and having to come up with a very short (so it fits) naming convention can be a challenge
- Synching up with Adobe Campaign. Having to break the synch in order to make changes and then have the two platforms out of sync. it would be great to have the option to do bi-directional sync.
February 02, 2022
Things to know before selecting AEM as your CMS
Adobe Experience Manager as a CMS platform is been used in our organization to design websites, manage content for digital campaigns such as email templates, images, logos, etc. With AEM, our goal is to create a seamless and consistent digital experience for customers visiting our website, receiving emails about products and services they are interested in, and efficiently managing access to digital content by different teams and users. AEM helps in implementing website changes without any development lifecycle and testing cycles.
- Efficiently manages digital content which can be searched and accessed easily.
- Physical forms can be digitalized completing the validation process of forms quickly and efficiently.
- Headless CMS approach to minimize the impact of failure.
- Eliminates long development cycles.
- Complexity in using the platform requires a specific skill set such as java programming.
- AEM forms can be simplified in terms of component design.
- Product UI can be simplified.